6 Things to Look for during a Listing Presentation
When selling your home, it’s critical to find an agent you trust to get the job done. Of course the more agents you meet, the better informed you’ll be. Scheduling a listing presentation enables you to glean more information to help you choose the agent best for you. Here are a few things to look for.
Does the agent have an impressive record of selling the type of property you’re listing? Is he or she familiar with your region?
Ask for the average difference between the sales price of the homes the agent has sold and the listing price. Though some of this depends on the market, it will also reflect whether the agent can skillfully set listing prices or negotiate offers.
Is the agent plowing through a canned presentation without allowing questions? Is he or she taking notes as you talk? Make sure the agent is focused on you and your needs. If it’s all about them during the listing presentation, chances are they won’t be attentive during the actual sales process.
The agent should present a comprehensive plan for marketing your home. Where will they promote your property? Will they hold open houses? Have them explain the reasons behind their decisions. This is where meeting with multiple agents can be beneficial. One agent may say open houses don’t work, another may favor them. It’s all about whose point of view you agree with most.
Clear communication between an agent and seller is vital. Although you don’t have to be best friends, if your personalities don’t mesh it can make communication more difficult.
Ask for contact information for the agent’s most recent three clients.
1. Experience
Does the agent have an impressive record of selling the type of property you’re listing? Is he or she familiar with your region?
2. Sales at listing price
Ask for the average difference between the sales price of the homes the agent has sold and the listing price. Though some of this depends on the market, it will also reflect whether the agent can skillfully set listing prices or negotiate offers.
3. Good listening skills
Is the agent plowing through a canned presentation without allowing questions? Is he or she taking notes as you talk? Make sure the agent is focused on you and your needs. If it’s all about them during the listing presentation, chances are they won’t be attentive during the actual sales process.
4. Marketing
The agent should present a comprehensive plan for marketing your home. Where will they promote your property? Will they hold open houses? Have them explain the reasons behind their decisions. This is where meeting with multiple agents can be beneficial. One agent may say open houses don’t work, another may favor them. It’s all about whose point of view you agree with most.
5. Personality
Clear communication between an agent and seller is vital. Although you don’t have to be best friends, if your personalities don’t mesh it can make communication more difficult.
6. References
Ask for contact information for the agent’s most recent three clients.